Video is an integral part of marketing. It helps you reach a wider audience and persuade them.

HubSpot contributor Pamela Bump has published an article on how video consumption is changing in 2023.

She says, “Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started.

From video length to what attracts viewers — here’s what’s changing for video consumption in 2023.

1. Consumers increasingly rely on marketing videos from brands.

In the past, consumers would visit websites, look at online reviews, watch commercials, and maybe watch a few YouTube videos to learn about a product.

Now, with video accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase.”

How Video Consumption is Changing in 2023 [New Research]

HubSpot
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