Content optimization is the process of optimizing your content to make sure that it’s more visible through the web.

Content Marketing Institute contributor Luca Ramassa has published an article featuring six things we do wrong with website content optimization.

He says, “Let’s consider six elements that don’t always get the proper attention. Addressing them will help turn your website into a profitable powerhouse.
Mistake 1: Not optimizing for mobile firstThink about these two stats: In 2022, over 92% of global users accessed the internet via mobile phones, and only about 66% accessed the internet using laptops or desktops.

It’s a mobile-first world, so why not optimize for mobile over desktop devices? Here are some ideas on how to do that:

  • Design your site for mobile, then make sure it adapts to other devices instead of designing for desktop first.
  • Use short meta titles and descriptions because they’re easier to digest on mobile.”

6 Things You’re Doing Wrong With Website Content Optimization

Content Marketing Institute
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