TikTok is a popular social network with the younger generations. By creating content relevant to them, you can continue to improve your marketing performance.

Digital Marketing Institute contributor Pádraig Hanratty has published an article featuring 10 ways to create great TikTok content.

She says, “So you see the value in TikTok and want to establish your brand on the platform? Here are our top ten tips to get your content seen on TikTok:

1. Create quality content that will grow organically

TikTok offers brands a great opportunity for organic growth. TikTok jumps on trends, and brands can use this to amplify their reach. Unlike other platforms that rely on PPC marketing to increase reach, TikTok enables brands to increase reach through clever content monitoring. In best-case scenarios, your content goes viral!

TikTok’s algorithms are incredibly effective at matching your content to the right people. If you create good content that’s aimed at a certain audience or community, the algorithm will put it in front of them.”

10 Ways to Create Great TikTok Content

Digital Marketing Institute

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