What are the buyer personas? Image result for Buyer Personas A buyer persona is a semi-fictional representation of a company’s ideal customer. It is based on research and data about existing and potential customers.

HubSpot has published a new video ‘Buyer Personas: Use This to Target Your Ideal Customer’ explaining buyer personas.

The HubSpot team says, “In this video, we’ll explore what a buyer persona is and why it’s important for businesses to have a clear understanding of their target customers. We’ll cover the key elements of a buyer persona, such as age, gender, income, education, location, interests, challenges, objections, and buying preferences, and provide examples of how businesses can use them to improve their sales and customer satisfaction, as well as transform their businesses.”

HubSpot

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