You’re Measuring Your Branded SERP Wrong [Video]

MOZ has published the latest episode of the Whiteboard Friday episode ‘You’re Measuring Your Branded SERP Wrong’ featuring Dominic Woodman.

The MOZ team says, “Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short.

Today, Dominic talks through an example of how they fall short, and how we can do better.”