How to Create Marketing Content for Gen Z
Pew Research recently defined Gen Z as anyone born 1997 onwards. Gen Z grew up with technology, the internet, and social media.
Content Marketing Institute contributor Jodi Harris has published an article featuring useful tips to create marketing content to target Gen Z.
She says, “To get inside the post-millennial mind, Streamly (owned by CMI parent company Informa) interviewed several youth marketing experts at Content Marketing World. Here’s what they say about what makes Gen Z consumers tick and click and what brands must do to win their attention, trust, and loyalty.
Support of Gen Z’s goals and identities
Even though the tail end of the generation hasn’t yet reached adulthood, they already have tremendous influence in the marketplace. A 2021 report from Bloomberg (subscription required) put their estimated disposable income at $360 million. But, growing up in an era of financial instability, Gen Z tends to be savers, not spenders.
To get them to pay attention to (let alone spend with) your brand, you must prove your worth. That starts by meeting Gen Z’s need to be understood and for their values to be upheld.”
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