Eight Ways to Improve Content Marketing
Effective content marketing requires research. By observing and trying out new tactics, you can continue to make your content marketing campaigns successful.
Search Engine Land contributor Julia McCoy has published an article featuring eight important content strategy goals you should consider.
She says, “These are also some of the most common goals marketers say they have achieved in the last 12 months.
1. Building trust with your audience
This goal is small but mighty. An audience that trusts a brand is an engaged audience, and those people will be much more willing to convert based entirely on that trust.
Building trust is done slowly, one content piece and interaction at a time. Over and over, you need to:
- Prove you know what you’re talking about.
- Understand your audience’s needs and pains.
- Have the expertise and information they’re looking for.
With this goal in your content strategy, you’ll commit to giving your audience the best information possible: expertise they’ll come to know they can lean on.”
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