SEO for Multiple Locations [Guide]
Ahrefs has published a new guide titled ‘SEO for Multiple Locations’ to help marketers attract customers from certain geographic locations with organic search.
Chris Haines says, “Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular SEO, with a few additions.
MLS is particularly important for businesses like restaurants, service-based businesses, or retail chains that have multiple stores with their own established presence.
The benefits are that it enables your business to reach a larger audience—both in the online world and the offline world.
Basics
In Google, there are two primary ways to appear for geographic-based searches, either as part of the regular organic results or the map pack (also known as the local pack).”
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