An SEO guide to understanding E-E-A-T [Guide]
Search Engine Land has published ‘An SEO guide to understanding E-E-A-T’ explaining what is E-E-A-T, why it matters to SEO, and tips to use it to your advantage.
Zoe Ashbridge says, “This comprehensive overview will dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and how to use it to your advantage.
In this article:
- E-E-A-T: What does it mean for SEO and why is it important?
- Demonstrating E-E-A-T to Google.
- Levels of E-E-A-T.
- SEO tips for achieving E-E-A-T.
E-E-A-T: What does it mean for SEO and why is it important?
Trust is earned by demonstrating experience, expertise and authoritativeness, according to Google’s search quality rater guidelines.”
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