ChatGPT: A marketer’s guide [Guide]
Launched by OpenAI in November, ChatGPT is built on top of OpenAI’s GPT-3 family of large language models (LLM) and enables interaction with a model via a conversational user interface.
MarTech has published ‘ChatGPT: A marketer’s guide’ to help marketers decide where and how to use the tool for marketing campaigns.
Theresa Kushner says, “Knowing ChatGPT’s strengths and weaknesses can help you decide where to use the tool. Since natural language processing (NLP) is what it does best, start with the tasks that you might need as a marketer.
- Writing point-of-view papers.
- Developing website content.
- Updating social posts.
- Creating blogs.
- Writing bylined articles.
- Generating press releases.
- Writing program or project documentation.”
ChatGPT: Marketing Dream or Marketing Disaster? [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘ChatGPT: Marketing Dream or Marketing Disaster?’ featuring Chris Carr. George B. Thomas says, “Chris Carr compares AI technology to the invention of the printing press or the atomic bomb—a massive shockwave that is going to change the world. “If you are in the marketing […]
Your Guide to Using ChatGPT for Keyword Research
ChatGPT has many functionalities when it comes to improving the online marketing process. For better SEO performance, it can be employed to speed up your keyword research processes. Search Engine Journal contributor Daniel Smullen has published an article featuring useful tips on using ChatGPT for keyword research. He says, “Steal my most effective prompts for conducting […]
ChatGPT’s Digital Marketing Predictions for 2023
Search Engine Journal contributor Greg Jarboe has published an article featuring top 10 digital marketing trends for 2023 by ChatGPT. He says, “I was curious to see what ChatGPT would produce when I asked it to “write an article about the top 10 digital marketing trends for 2023 in the style of Greg Jarboe.” Here’s […]
Your guide to using ChatGPT for keyword research
Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. Search Engine Land contributor Tom Demers has published an article on using ChatGPT for keyword research. He says, “If you’ve used ChatGPT for any period of time for tasks like creating […]
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