Launched by OpenAI in November, ChatGPT is built on top of OpenAI’s GPT-3 family of large language models (LLM) and enables interaction with a model via a conversational user interface.

MarTech has published ‘ChatGPT: A marketer’s guide’ to help marketers decide where and how to use the tool for marketing campaigns.

Theresa Kushner says, “Knowing ChatGPT’s strengths and weaknesses can help you decide where to use the tool. Since natural language processing (NLP) is what it does best, start with the tasks that you might need as a marketer.

  • Writing point-of-view papers.
  • Developing website content.
  • Updating social posts.
  • Creating blogs.
  • Writing bylined articles.
  • Generating press releases.
  • Writing program or project documentation.”

ChatGPT: A marketer’s guide



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