A clear content strategy is a map that you can use to generate profitable content. It helps you win new customers and grow your business.

Search Engine Land contributor Julia McCoy has published an article on why content strategy matters most.

She says, “Because smart content marketing gets incredible results, and those results will cost 62% less to achieve than traditional or paid advertising.

But to get those results, you need a strategy, because a strategy is a map that will lead you to profitable content that earns ROI. Here’s why.

1. Businesses with successful content have a content strategy

97% of businesses reported using content marketing as part of their overarching marketing strategy, according to a Semrush survey. However, only 57% reported having a documented strategy, and a mere 19% said their strategy was advanced.

The clincher? 78% of businesses who said their content marketing was “very successful” also had a documented content strategy.

Why content strategy matters most

Search Engine Land

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