Content optimization is the process of optimizing your content to make sure that it’s more visible through the web. Content Marketing Institute contributor Luca Ramassa has published an article featuring six things we do wrong with website content optimization. He says, “Let’s consider six elements that don’t always get the proper attention. Addressing them will help turn your website into a profitable powerhouse. Mistake 1: Not optimizing for mobile firstThink about these two stats: In 2022, over 92% of global users accessed the internet via mobile phones, and only about 66%... [...]

It is important to stay focused on sending out regular emails to your audience. Well-crafted emails can help you achieve your marketing goals. HubSpot contributor Tristen Taylor has published an article featuring 22 email marketing mistakes that people make. She says, “Writing good sales emails is an art and a science, and good salespeople know how to write professional and personalized messages to prospects. No matter the tone or writing style you choose, your communication should be free of common sales email mistakes. Email Mistakes at Work 1. Sending too many emails. Brand-new reps often... [...]

HubSpot has published a new report ‘The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers’. Caroline Forsey says, “Nowadays, social media marketers are inundated daily with information on evolving trends, social platforms that are gaining or losing steam, and new types of content. It can be hard to keep track. As a social media marketer, you might be asking yourself: Which social platform is going to offer me the highest ROI in 2023? When is the best time to post on social? Should I invest in micro-influencers?... [...]

FlipGuardian turns an ordinary PDF into an animated e-book, and the reader flips pages by clicking. After you create the flip book, you may give it away, use it as a lead magnet in return for an email address added to your mailing list, or sell it (and there are variations on these themes.) FlipGuardian supports all these options and more. The best way to show you the many ways you can use your flipbooks is to let you see these samples created by Flip Guardian: Ungated Access – https://flipguardian.net/l.php?p=2-104-0-0 Password Protected – https://flipguardian.net/l.php?p=2-100-0-0 Lead... [...]

Ahrefs has launched a new affiliate marketing course on YouTube. The seventh video lesson is titled ‘Best Affiliate Marketing Programs for Any Niche’. In this video, you’ll learn what the best affiliate marketing programs are and how you can find niche-specific affiliate marketing programs too. Ahrefs  [...]

MarTech has made available the replay of its webinar on ‘Maximizing ROAS Through Reduced Latency and Silo Removal’. The MarTech team says, “A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly. They will dive into a case study where Digital... [...]

MOZ contributor Tom Capper has published a detailed article comparing Google Bard andthe New Bing. He says, “This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to have seismic effects on the search ecosystem, with Microsoft’s CEO saying they’re happy to accept “demonetization” of search in their pursuit of market share,... [...]

TikTok is a popular social network with the younger generations. By creating content relevant to them, you can continue to improve your marketing performance. Digital Marketing Institute contributor Pádraig Hanratty has published an article featuring 10 ways to create great TikTok content. She says, “So you see the value in TikTok and want to establish your brand on the platform? Here are our top ten tips to get your content seen on TikTok: 1. Create quality content that will grow organically TikTok offers brands a great opportunity for organic growth. TikTok jumps on trends, and brands... [...]

Fresh ideas can help you keep your content marketing growing. By identifying content generation strategies, you can attract more audiences. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six ways to find content ideas for your social media marketing. She says, “In this article, you’ll discover how to find content inspiration for Facebook, Instagram, TikTok, and more. #1: How to Find Content Ideas for TikTok You can easily find top content for your niche on your For You page. But when you want to get more focused results or expand your recommendations,... [...]

Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet. Hootsuite has published a new video ‘Creating an Influencer Marketing Program’ featuring information on how to create an Influencer Marketing Program. The Hootsuite team says, “Working with influencers isn’t just hiring them to post about your content. You’ll need to create a program that outlines agreements and expectations between yourself and the influencer. A successful influencer program should include: platforms... [...]