According to Instagram statistics, 90% of people on Instagram follow a business, two in three people surveyed say Instagram enables interaction with brands, and 50% are more interested in a brand when they see ads for it on Instagram.

To make it even more insightful, HubSpot contributor Erin Rodrigue has published an article featuring 80+ Instagram stats you need to know in 2023.

She says, “Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy.

Instagram’s Growth & Usage

1. Instagram is expected to reach 1.44 billion users by 2025. (Source)

2. The Instagram app has over 78 million monthly active users. (Source)

3. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. (Source).”

80+ Instagram Stats You Need to Know in 2023

HubSpot

Sharing is caring