How A Customer Journey Influences Your Content Strategy, March 8 [Webinar]
By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads.
Search Engine Journal is hosting a webinar ‘How A Customer Journey Influences Your Content Strategy’ on Wednesday, March 8, 2023, at 2.00 pm ET.
The SEJ team says, “Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey.
Key Takeaways:
- Defining the market landscape.
- Creating the journey derived from data science.
- Calculating the content gap.
- Creating a content plan based on prioritization.
In this session, Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Jill Perlberg, Vice President and Head of Content Strategy and Client Experience Marketing at Northwestern Mutual, discuss ways to master the customer journey and move prospects from interest to action.”
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