101 Guide to Marketing Attribution [White Paper]
It is important for marketers to measure the impact of their marketing and advertising efforts. Marketing attribution is the way advertisers determine how marketing tactics—and subsequent customer interactions—contributed to sales, conversions, or other goals.
Digital Marketing Depot has published a new white paper ‘101 Guide to Marketing Attribution’.
The DMD team says, “Download this whitepaper to deep-dive into:
- Why marketing attribution is important
- The types of marketing attribution
- Challenges of building an attribution model
- Recommended approach to each challenge
- How to get to value quickly with Snowplow’s Fractional Attribution Data Product Accelerator.”
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