A B2B Marketing Deep Dive on AI Foundations, the Future, and More [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketing Deep Dive on AI Foundations, the Future, and More’ featuring Christopher Penn.
George B. Thomas says, “In Episode 533 of Marketing Smarts featuring Christopher Penn, he and host George B. Thomas kick things off by discussing just that.
“The thing that I am most concerned about with all of the AI models….is that these models are trained on the corpus of human content,” Christopher says. “That’s how they do the things that they do. That also means that they have inherited all of our biases, all of our prejudices, all of these other things.”
That includes the tendency of Open AI to have more a positive association with European American names than African American names, for example.
“Let’s say you have a marketing automation system, and you have your first name and last name of your prospect, and you’re going to generate some marketing copy semi-automated to send out some stuff,” he continues. “What is that model going to do if the prospect’s name is Latisha? What is that model going to do if the prospect’s name is George? What’s the model going to do if the prospect’s name is Hiroki?”
It follows, therefore, that a human should always be checking the AI’s output for content that is problematic or just plain wrong. Humans are good to have around for things like that.”
A B2B Marketing Deep Dive on AI Foundations, the Future, and More
2023 State of B2B Marketing Training Report [Guide]
MarketingProfs has published the ‘2023 State of B2B Marketing Training Report’ based on a survey of over 400 of the MarketingProfs community’s B2B marketers. The MarketingProfs team says, “Download the latest State of B2B Marketing Training report for MarketingProfs’ fresh new research into: Why marketers seek training in the first place (personally and professionally) What […]
How to Build a Successful Go-to-Market Campaign Plan [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Successful Go-to-Market Campaign Plan’ featuring Pam Didner. George B. Thomas says, “Planning a go-to-market (GTM) campaign is not for the short-sighted. Pam Didner, our guest on Marketing Smarts Episode 546, compares it to writing a book. “When you write a […]
The Importance of Being Human in Your B2B Content [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Importance of Being Human in Your B2B Content’ featuring Liz Murphy. George B. Thomas says, “The best thing about humanizing your content, says content strategist Liz Murphy, is that there’s no learning curve: You don’t have to learn how to be human. “Good […]
The Three Pillars of Winning Communication [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Three Pillars of Winning Communication—Value, Passion, and Connection’ featuring Steve Multer. George B. Thomas says, “It’s framed as a discussion about business communication, but this week’s episode of Marketing Smarts and all the wisdom and banter contained therein could pertain to all walks […]
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