Your Guide to AI-Driven Search
The integration of artificial intelligence has made web searches even better. It utilizes various technologies like natural language processing (NLP) and machine learning to better understand users’ wants.
SEOBook has published an in-depth article on AI-driven search.
The SEOBook team says, “Google came from behind and was eating Yandex’s lunch in search in Russia, particularly by leveraging search default bundling in Android. The Russian antitrust regulator nixed that and when that was nixed, Yandex regained strength. Of course the war in Ukraine has made everything crazy in terms of geopolitics. That’s one reason almost nobody cared about the Yandex data link. And the other reason is few could probably make sense of understanding what all the signals are or how to influence them.
The complexity of search – when it is a big black box which has big swings 3 or 4 times a year – shifts any successful long term online publishers away from being overly focused on information retrieval and ranking algorithms to focus on the other aspects of publishing which will hopefully paper over SEO issues. Signs of a successful & sustainable website include:
- It remains operational even if a major traffic source goes away.
- People actively seek it out.
- If a major traffic source cuts its distribution people notice & expend more effort to seek it out.”
How Will ChatGPT Affect The Future of SEO? Part 3 [Podcast]
Rank Ranger has published a new episode of the In Search SEO podcast ‘How Will ChatGPT Affect The Future of SEO?’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “In this episode, we’re looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I’m joined by Julia […]
SEO best practices for news sites [Video]
Google Search Central has published a new video ‘SEO best practices for news sites’ featuring SEO best practices. The Google team says, “Learn SEO best practices for news sites to help position your content appear on Google search results and news surfaces. Daniel Waisberg and Cherry Prommawin from Google Search share tips that will increase […]
How to Win Featured Snippets in Google [Video]
Ahrefs has published a new video ‘How to Win Featured Snippets in Google (Step by Step)’ explaining how to rank in Featured Snippets. The Ahrefs team says, “Featured snippets are those answer boxes you see at the top of the Google search results. They come in different formats, but the most common types are paragraphs, […]
Six Steps to Creating Your SEO Chrome Extensions
Google Chrome extensions provide a quick and easy way to execute boring and repetitive tasks. Your customized SEO extensions can help you improve your SEO performance. Search Engine Land contributor Luca Tagliaferro has published an article featuring six steps to create your SEO Chrome extensions using ChatGPT. He says, “ow, you can use ChatGPT to […]
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