Everything You Need to Know about YouTube Algorithm
YouTube algorithm has a complex set of rules and data that determines how video content is ranked in its search results.
Search Engine Land contributor Zoe Ashbridge has published an article explaining how the YouTube algorithm works and what marketers need to know.
She says, “Naturally, a social media algorithm is designed to provide the most relevant and engaging content to its users. However, an algorithm will always work in favor of a company’s policies, values and mission statements.
YouTube tells us that at the heart of their approach are four Rs, which aim to:
- Remove content that violates policies.
- Reduce false news.
- Raise up authoritative sources for news and information.
- Reward trusted creators.
This tells us that the YouTube algorithm is looking to prioritize content that follows guidelines, is factually correct and comes from authoritative channels and trusted creators.”
How the YouTube algorithm works: What marketers need to know
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