Data That Delivers – Insights to Results, February 22 [Webinar]
Digital Marketing Institute is hosting a webinar ‘Data That Delivers – Insights to Results’ on Wednesday, February 22, 2023.
The DMI team says, “Customer insights are crucial to successful marketing. In this webinar, we will explore passive and active ways of collecting customer data with a focus on when and how to and conduct primary research to better understand your target audiences. We’ll also discuss how to integrate the collected data with other information sources to bring the customer to life and help your team create messages and campaigns to meet them where they are.
Katrina will use a retailer case study as an example throughout and focus on the outcomes and benefits the brand experienced by including primary research methods in their process.
In the meantime, listen to her on our podcast where she gives the lowdown on Market Research 101.”
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