Lead Management Best Practices
Lead Management is the process of acquiring and managing leads until the point where they make a purchase.
HubSpot contributor Claudia Martinez Monsanto has published an article featuring useful strategies to manage your sales leads.
She says, “Effective sales lead management is one of the core principles of any successful business. It helps the right people become your customers and makes it easy for them to buy from you again in the future.
Best Practices for Lead Collection
1. Diversify lead sources.
As mentioned earlier, a continuous flow of leads is essential to company growth. But what lead sources work best?
A survey of 1000+ sales professionals revealed that referrals from existing customers generate the highest-quality leads. That’s no surprise — word-of-mouth is a potent marketing tool.”
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