LinkedIn Ads: A Complete Guide For Beginners [Guide]
By advertising on LinkedIn, you can target over 850 Million active professionals. If your products or services are targetting business owners or business people, in general, you can’t afford to ignore this rich source of prospective customers.
You can target your audience by job title, function, industry, and more.
Search Engine Journal has published a new guide ‘LinkedIn Ads: A Complete Guide For Beginners’ to help you get started with LinkedIn advertising.
Ashley Segura says, “LinkedIn used to be extremely limited with its advertising options, which didn’t give marketers many options for achieving their goals.
But that has changed. LinkedIn appears committed to providing advertisers with the freedom they need to create ads based on their specific objectives, namely one of the following:
- Brand awareness.
- Website visits.
- Engagement.
- Video views.
- Lead generation.
- Website conversions.
- Job applicants.”
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