Inclusive B2B Marketing Techniques You Can’t Afford to Ignore [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Inclusive B2B Marketing Techniques You Can’t Afford to Ignore’ featuring Sydni Craig-Hart.
George B. Thomas says, “If you ask Sydni Craig-Hart of Smart Simple Marketing, she gives an appropriately simple answer: Talk to your customers. “If we are going to own this responsibility and learn from it and grow with it and enjoy it, we actually need to be having conversations with the people that we are claiming that we want to serve,” she says. “If you’re talking to different types of customers on a regular basis, you’re already training your mind to think with a more inclusive lens.”
On the latest episode of Marketing Smarts, Sydni—who has developed a framework for inclusive marketing called LISTEN—explains why connecting with your customers is such a vital part of today’s marketing landscape.”
Inclusive B2B Marketing Techniques You Can’t Afford to Ignore
B2B Influencer Marketing—The Good, the Bad, and the Ugly [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose […]
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth’ featuring Ashley Faus. George B. Thomas says, “Traditional marketing attribution is all about dashboards and metrics and how inbound affects the bottom line. But thought leadership, says Ashley Faus, is […]
The What, Why, and How of Community- and Brand-Building for B2B Marketing [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The What, Why, and How of Community- and Brand-Building for B2B Marketing’ featuring Mark Schaefer. George B. Thomas says, “Mark Schaefer, author of Belonging to the Brand: Why Community is the Last Great Marketing Strategy, has a lot of ways to answer that question, and […]
A B2B Marketing Deep Dive on AI Foundations, the Future, and More [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketing Deep Dive on AI Foundations, the Future, and More’ featuring Christopher Penn. George B. Thomas says, “In Episode 533 of Marketing Smarts featuring Christopher Penn, he and host George B. Thomas kick things off by discussing just that. “The thing that […]
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