Reminder- Building a Better Content Machine: 5 Fundamental Steps, February 8 [Webinar]
This is a reminder for the CMI webinar to be held on February 8, 2023.
Content Marketing Institute is hosting a webinar ‘Building a Better Content Machine: 5 Fundamental Steps’ on Wednesday, February 8, 2023, at 2.00 pm PST.
The CMI team says, “Join CMI and a team of content operation luminaries as we discuss a hands-on approach and framework to content operations. We’ll kick things off with Sol Weinreich, where you’ll learn the five core principles of putting your content operations framework into place:
1. Great content starts with brainstorming
2. Content briefs are a collaborative tool – not an assignment
3. Earn approvals faster by getting out of chat and email
4. Preview content how your audience will see it
5. One marketing calendar … for everyone
We’ll conclude with a comprehensive discussion between Cathy McKnight and George Huff on the “why” of content operations and the transformative effects they’ve seen from successful global brands.”
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