Email Marketing: An In-Depth Guide [Guide]
Search Engine Journal has published ‘Email Marketing: An In-Depth Guide’ explaining email marketing and how to succeed at it.
Brian Fredrick says, “If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business:
- Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it.
- It allows you to build a stronger relationship with your targets via personalization and auto-triggered campaigns.
- You can segment your audience to target highly specific demographics, so you’re sending messages to the people they will resonate with most.
- Email marketing is one of the easiest platforms to version test on, so you can determine exactly what subject lines and calls-to-action (CTAs) work best.”
Email Marketing: An In-Depth Guide
What is an automated email campaign and how can it save me time? [Answered]
Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool. AWeber has published a new video on what is an automated email campaign and how can it save me time. The […]
The Beginner’s Guide to Email Marketing [Guide]
HubSpot has published ‘The Beginner’s Guide to Email Marketing’ to help marketers build effective email marketing campaigns. The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list. Remaining CAN-SPAM compliant. Using email automation to save time. Segmenting your audience to deliver targeted content. And More! The Beginner’s Guide to […]
Avoid This Email Marketing Strategy At All Costs [Video]
Neil Patel has published a new video ‘Avoid This Email Marketing Strategy At All Costs’ highlighting an email marketing strategy you should avoid. He says, “Look, I’ve been around the block a few times. I’ve been marketing for a while, and email campaigns have long been a helpful strategy for me. But this email strategy […]
Maximize Email Engagement and Personalization with Data & AI [Webinar Replay]
MarTech’s webinar on ‘Maximize Email Engagement and Personalization with Data & AI’ is available on replay. The MarTech team says, “A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase […]
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