With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security.

MarTech is hosting a webinar ‘Kickstart Your First-Party Data Strategy’ on Tuesday, February 14, 2023.

The MarTech team says, “Join Salman Ladha, Senior Product Marketing Manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues.

You’ll learn:

  • Why 37% of brands are actively evaluating or testing eliminating passwords, and 57% say they’ve seen an improved user experience
  • The latest in effective customer identity strategies, including social logins, progressive profiling, and more
  • How to achieve personalization without cookies.”

Kickstart Your First-Party Data Strategy

MarTech

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