Viral is vanity: The biggest pitfalls damaging your social media ROI [Podcast]
ClickZ has published a new podcast episode ‘Viral is vanity: The biggest pitfalls damaging your social media ROI’ highlighting five pitfalls hurting your social media ROI.
The ClickZ team says, “This year has seen some wonderful viral moments for brands. In September 2022, Amtrak tweeted ‘Trains’ and sparked a trend copied by countless others from Starbucks to Star Wars. One of the best is the low-cost airline Ryanair, whose sarcastic style sees it consistently score vast amounts of organic engagement. On the surface, this seems like a dream come true for social media ROI.”
Viral is vanity: The biggest pitfalls damaging your social media ROI
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