A Guide to Understanding How IP Data Helps Marketers [Report]
ClickZ has published a new report titled ‘A Guide to Understanding How IP Data Helps Marketers’.
The ClickZ team says, “An IP address is the unique address that identifies an Internet-connected device, be it a computer, mobile phone, connected TV or smart refrigerator. Without it, the Internet wouldn’t be able to tell one device from another, and data would be misdirected.
IP addresses can be used to identify an incredible amount of really useful information to marketers, security teams, data analysts, and other stakeholders, including:
• Geolocation data (country, city, zip/postal code)
• Longitude/latitude
• Proxy data (e.g. masked IP data that can be used by fraudsters)
• Home usage vs. business usage
• Company name
And much more.”
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