As 2023 kicks off, creators are playing an increasingly important role in e-commerce. Nowhere is this more evident than on TikTok, where creators and influencers drive product discovery and actual sales. Many believe creator commerce will become a more important marketing channel over the coming year.

Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST.

The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll find out:

  • What creator commerce is and what role TikTok plays
  • Predictions for where creator commerce will head in 2023
  • Implications for social media managers, affiliate marketers and other influencer marketing stakeholders.”

How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy

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