Content marketing needs novelty. With constant innovation, you can scale new content marketing heights.

Search Engine Journal contributor Bea Canuel has published an article featuring eight content marketing tips for 2023.

She says, “We’ve asked 17 industry professionals to share the wisdom they’ve learned over the years, their advice to those trying to find their way into content marketing, and their favorite tools for writing and optimization.

1. Focus On Your Audience

Jamie Press, Digital Marketing Specialist At Eurisko

The best tip I can give a copywriter is to think “audience first.” This advice is straight from Brian Clark, founder of Copyblogger.

Sometimes, we go straight for the keyword tools when we’re brainstorming a piece of content; however, if we don’t know who we’re writing for, our copy won’t resonate with the reader.

Dialing into our target audience and their pain points (specific problems our audience needs solving) is the first step.”

8 Content Writing Tips From Experts In 2023

Search Engine Journal

You May Also Like These Topics...

Creating Better Content with Machine and Human Input

A blend of artificial intelligence and creativity can help us create winning content. Together, people and machines can create tens of millions of new web pages. Content Marketing Institute contributor Jim Yu has published an article on combining machine and human input for generating effective content in 2023. He says, “Google’s position on AI-produced content is […]

Sharing is caring

The value of valuing reviews [Podcast]

WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘The value of valuing reviews’. The WIX team says, “When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking […]

Sharing is caring

How big of an SEO problem is duplicate content? [Podcast]

WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘How big of an SEO problem is duplicate content?’. The WIX team says, “What’s true and what’s not about content duplication and SEO? Mordy and Crystal discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. […]

Sharing is caring

Three Ways to Improve Your Content Creation Process

Quality content can help you influence an audience and achieve desired results. Content Marketing Institute contributor Jodi Harris has published an article featuring three ways to create content that works for you. She says, “The resources in this article will help you enhance your team’s content capabilities, so they can craft engaging brand stories and […]

Sharing is caring
Sharing is caring