Meta keywords are a <meta> tag option that can give search engines more information about a page’s content.

Semrush has published an in-depth article explaining meta keywords and when to use them.

The Semrush team says, “Some people suggest using meta keywords for competitor research.

They advise looking at meta keywords on competitor sites to work out what keywords they’re trying to optimize for.

But we think this is rarely the right approach.

That’s because:

  • Most sites don’t use meta keywords tags these days, so you won’t find any keywords there most of the time.
  • Some sites even include junk or irrelevant keywords in their meta tag fields.

A better approach to doing competitor research is to use a professional competitor research tool.”

Meta Keywords: Should You Use Them?

Semrush

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