Building a Better Content Machine: 5 Fundamental Steps, February 8 [Webinar]
Content is the lifeblood of marketing. It’s the most pivotal piece of the brand experience, and because content has never been more critical, marketers need an operational framework to improve their ideation and creation process.
Content Marketing Institute is hosting a webinar ‘Building a Better Content Machine: 5 Fundamental Steps’ on Wednesday, February 8, 2023, at 2.00 pm PST.
The CMI team says, “Join CMI and a team of content operation luminaries as we discuss a hands-on approach and framework to content operations. We’ll kick things off with Sol Weinreich, where you’ll learn the five core principles of putting your content operations framework into place:
1. Great content starts with brainstorming
2. Content briefs are a collaborative tool – not an assignment
3. Earn approvals faster by getting out of chat and email
4. Preview content how your audience will see it
5. One marketing calendar … for everyone
We’ll conclude with a comprehensive discussion between Cathy McKnight and George Huff on the “why” of content operations and the transformative effects they’ve seen from successful global brands.”
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