With the wider use of the Internet and related technologies, the possibilities for businesses are endless. You can grow improve your marketing performance by tapping the right technology and targeting right audience.

eMarketer contributor Arielle Feger has published an article featuring three growth areas marketers should keep an eye on in 2023.

Feger says, “Though it’s a new year, we’re still facing the same challenges from 2022. Ad spending is slowing, inflation is top of mind for consumers, and a “retailpocalypse” could be on the horizon.

Here are three silver linings of where we forecast growth in 2023.

1. Mobile app install advertising spend is on the rise

US mobile app install advertising spend increased nearly 25% last year and will increase another 15.5% this year, our analyst Zach Goldner said on our “Behind the Numbers: The Daily” podcast.

This also outpaces total category growth (digital ad spending in the US will only grow 12.0% this year).

This is good news for Apple, said Goldner, which is increasingly becoming an ad publishing behemoth. But it’s also welcome news for Google and Meta, which are competing with Apple for mobile app ad spend.”

3 growth areas marketers should keep an eye on in 2023

eMarketer

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