CMI Lists Five Essential Elements for a Great Newsletter

Newsletter publishing is a great way to build your follower base and keep them engaged.

Content Marketing Institute contributor Jodi Harris has published an article featuring five essential elements for a great newsletter.

She says, “If you want your subscribers to look forward to opening and reading your newsletter, optimize for these five elements:

1. Readability

Time-constrained audiences often scan newsletters for exciting ideas and relevant information rather than reading from start to end.

To make scanning easier, use short sentences and paragraphs that get your message across quickly. Use brief, catchy headlines, and section labels to draw their attention.

Revmade’s weekly newsletter provides engaging, readable copy introduced by short labels (highlighted in green for extra attention-grabbing value, as shown in the example below). These humorous, pun-heavy labels get immediately explained in brief, pithy blurbs that entice readers to click to read more about curated and Revmade-created content.”