MOZ has published an article ‘After Google: Should SEOs Jump Ship?’ written by Tom Capper explaining his view on changing SEO landscape.

He says, ”

To ask what might take Google’s role, we must first ask what role it is that we’re interested in. Google is many things, and possibly part of the reason Google’s doom is so often predicted is that we’re not always talking about the same specific things.

What exactly is it that search engines as a genre, and then Google, have dominated? Perhaps we might mean:

  • The place you’d start to find a web page on a site you’ve not yet discovered? For example, you might not know yet what the best site is for a given topic.

  • The place you’d start to find a web page on a site you’re already familiar with? Perhaps you’re searching on Google hoping to see a result from Reddit, or from Wikipedia.”

After Google: Should SEOs Jump Ship?

MOZ

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