Omnichannel Marketing Explained
Omnichannel marketing refers to an organization’s presence across multiple channels. These channels can include websites, apps, social media, and email, in addition to offline channels, such as brick and mortar retail stores or company events.
Semrush has published an article explaining omnichannel marketing and tips to grow it.
The Semrush team says, “Omnichannel marketing is a marketing strategy that uses multiple channels to improve the customer experience across various touchpoints. The focal point is the customer, and the marketing channels are integrated.
When using this approach, marketers provide customers access to products and services across various channels, platforms, and devices.
For example, instead of offering customer support only on desktop, you can offer support via email, phone, Facebook Messenger, and live chat on your website.
Pet supply brand Chewy does exactly that. The company offers many ways for customers to get in touch with customer support.”
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