Inclusive B2B Marketing Techniques You Can’t Afford to Ignore [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Inclusive B2B Marketing Techniques You Can’t Afford to Ignore’ featuring Sydni Craig-Hart.
George B. Thomas says, “On the latest episode of Marketing Smarts, Sydni—who has developed a framework for inclusive marketing called LISTEN—explains why connecting with your customers is such a vital part of today’s marketing landscape.
“We have all been dramatically impacted by the events of the last two years,” she says. “We have been forced to examine what is important to us….Your audience is demanding that you put them first and that you show them how you align with their values, and that you show them that you’re really interested in them and that you get them.”
That includes demographics, yes, but also behaviors and backgrounds. People “use different expressions, they have different cultural experiences, different travel experiences, different family dynamics. Making folks feel like that’s for them over there, that’s not for me.”
For more on LISTEN and how to tackle inclusive marketing, check out Episode 528 of Marketing Smarts.”
Inclusive B2B Marketing Techniques You Can’t Afford to Ignore
B2B Influencer Marketing—The Good, the Bad, and the Ugly [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose […]
Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth’ featuring Ashley Faus. George B. Thomas says, “Traditional marketing attribution is all about dashboards and metrics and how inbound affects the bottom line. But thought leadership, says Ashley Faus, is […]
The What, Why, and How of Community- and Brand-Building for B2B Marketing [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The What, Why, and How of Community- and Brand-Building for B2B Marketing’ featuring Mark Schaefer. George B. Thomas says, “Mark Schaefer, author of Belonging to the Brand: Why Community is the Last Great Marketing Strategy, has a lot of ways to answer that question, and […]
A B2B Marketing Deep Dive on AI Foundations, the Future, and More [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketing Deep Dive on AI Foundations, the Future, and More’ featuring Christopher Penn. George B. Thomas says, “In Episode 533 of Marketing Smarts featuring Christopher Penn, he and host George B. Thomas kick things off by discussing just that. “The thing that […]
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