A private blog network (PBN) is a network of websites created solely to link to another website and improve its organic search visibility.

Semrush contributor Carlos Silva has published an article explaining Private Blog Networks (PBN) myths and the risks.

He says, “We recommend that you avoid using PBNs altogether as a link-building tactic.

Google’s link spam guidelines state:

“Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site.”

Private blog networks clearly fall within this guidance.

Links from PBNs try to manipulate Google search results. These links aren’t earned. They’re placed by someone acting on behalf of your site.

PBN websites don’t offer any real value. They’re just designed to “beat the system.”

The best way to earn high-quality, relevant links is to create unique, valuable content.”

Private Blog Networks (PBN): The Myths and the Risks


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