A Facebook giveaway is a popular subcategory of Facebook contests. Giveaways always involve the gifting of something of monetary value to the contest winner.

Hootsuite contributor Alyssa Hirose has published an article featuring seven creative Facebook giveaway ideas for 2023.

She says, “Running a Facebook contest is easy enough, but there’s a few things to know before you embark on your first giveaway — both for the success of your Facebook marketing strategy and to make sure you’re not breaking any of the platform’s rules.

Step 1: Know your goals

Why are you running a Facebook contest in the first place? It’s to improve your social media game, of course—but how?

Ensure you know what your goal is. Building brand awareness, boosting engagement, getting likes, marketing a new product, gaining followers and learning more about your followers are all common goals. When planning your contest, make sure to keep those goals in mind.”

7 Creative Facebook Giveaway Ideas for 2023 [+ Examples]

Hootsuite

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