What Is A Good Conversion Rate For Google Ads? [Answered]
Koozai’s Senior Paid Media Executive Joaquin Lopez has published an article sharing the facts about a good conversion rate for Google ads.
He says, “A good conversion rate for Google Ads depends on a variety of factors, including the nature of your business, your industry, and your target audience. However, there are some general benchmarks that can provide a starting point for evaluating the effectiveness of your Google Ads campaigns. Knowing what your current conversion rate is and taking action on ways to improve it will benefit your business in the long run.
To begin with, it’s important to understand what a conversion rate is and how it is calculated. A conversion rate is the percentage of visitors to your website who take a desired action, such as making a purchase or filling out a form. It is calculated by dividing the number of conversions by the number of clicks on your ad. For example, if you receive 100 clicks on your ad and 10 of those visitors make a purchase, your conversion rate would be 10%.”
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