The Ultimate Guide to B2B Marketing in 2022 [Guide]
B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization.
HubSpot has published ‘The Ultimate Guide to B2B Marketing in 2022’ featuring a variety of B2B marketing strategies you can use to reach and resonate with your business audience.
Allie Decker says, “The purpose of B2B marketing is to make other businesses familiar with your brand name, the value of your product or service, and convert them into customers.
HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. Therefore, all of our marketing efforts can be classified as B2B.
B2B vs B2C Marketing
B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate with them.
B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the customer.”
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