Rank Ranger has published the latest episode of the In Search SEO podcast ‘Six Ways to be More Inclusive with Your Audience’ featuring Sarah McDowell.

The Rank Ranger team says, “Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn’t inclusive?

How can you turn this around and make sure that you appeal to as many people as possible?

That’s what we’re discussing today with a fellow podcaster, Brighton SEO speaker, and coffee addict. She’s a former SEO at Holland and Barrett and the current search engine optimization manager at Captivate. A warm welcome to the In Search SEO podcast, Sarah McDowell.

In this episode, Sarah explains six ways to be more inclusive with your content, including:

  • Inclusive language
  • Inclusive imagery
  • Gender forms and security practices
  • Keywords
  • Showing support on your website
  • Link out to resources.”

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