The Complete Guide to Lifecycle Advertising [Guide]
Online advertising enables you to reach your audience and make them aware of your product or service.
Search engine Journal contributor Jason J. Zotara has published ‘The Complete Guide To Lifecycle Advertising’.
He says, “The best way to accomplish this goal is to identify your customer’s needs at each stage, then deliver messaging that responds to their needs at the right time.
The Customer Journey Stages
While every business has its own unique lifecycle – some can be days long, others can be years – they all are characterized by the same stages:
- Awareness: When a potential customer first learns about your company.
- Engagement: When a potential customer begins interacting with your brand.
- Consideration: When a potential customer decides whether to buy from your business.
- Purchase: Well done! Anyone who makes it to this stage is now a customer.
- Retention: Now a customer, the post-purchase support can be the difference between a one-time purchase and a repeat buyer.
- Loyalty: If a customer is happy with your product, they reach this stage where they are likely to become a repeat buyer. They’re also likely to tell their friends and family about your product or service.”
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