According to Conviva, Instagram Reels generate 43.5% more engagement than Instagram videos on average.

HubSpot contributor Jenny Romanchuk has published ‘Scheduling Instagram Reels: The Complete Guide’ to help you make the most from your Instagram Reels.

She says, “Still not convinced that you should schedule your reels? Here are six major benefits of planning ahead.

1. Posting at the right time garners more engagement.

The best time to post Reels is between 9 a.m. and 12 p.m. from Monday to Thursday, according to a two-year-long research study from Hootsuite. On Saturdays, you’ll want to post at 9 a.m., and on Sundays, it’s 7 p.m.

Unless you live, sleep, and eat with the phone in your hands, it’s difficult to stick to these time slots without scheduling posts.

If you want the most engagement on your Reels, schedule them when your audience is most active on Instagram.”

Scheduling Instagram Reels: The Complete Guide

HubSpot
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