What are the Top Digital Marketing Trends for 2023? [Answered]
Marketing continues to evolve year by year. New tools, technologies, and ideas make this change happen.
Digital Marketing Institute contributor Clodagh O’Brien has published an article highlighting the top digital marketing trends for 2023.
He says, “To help you kick 2023 off with a bang, we’ve talked to industry experts on our podcast to identify the most important trends. Read on to find out the 2023 trends for social media and influencer marketing, content marketing, B2B marketing, automation and marketing technology.
1. SOCIAL MEDIA AND INFLUENCER MARKETING TRENDS
There are some really interesting trends down the line in 2023 for social media. In fact, it’s an area of marketing that will see significant change and brands need to keep up to have a presence and use the platforms effectively.
TikTok continues to evolve and dominate
TikTok has become a big player in the social media marketing realm. And that’s not set to change in 2023. TikTok generated $4.6 billion in 2021, a 142 percent increase year-on-year with 1.8 billion monthly active users predicted by the end of 2022 reported The Business of Apps.”
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