On August 25, 2022, Google started rolling out an update that could be quite interesting for news publishers and their visibility.

Search Engine Journal has published an article analyzing the impact of Google’s Helpful Content Update on News SEO in 12 different countries.

The SEJ team says, “In this article, we’ll be showcasing which publishers around the world were impacted by the Helpful Content Update.

We examined each of Google’s categories to see whether we would find something extraordinary around the time the updates were executed and picked out one or two countries per category where the changes were especially obvious.

Those categories were:

  • Top Stories.
  • Country-Specific News.
  • World News.
  • Business News.
  • Science & Technology News.
  • Entertainment News.”

How Google’s Helpful Content Update Affected News SEO In 12 Different Countries

Search Engine Journal

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