Quality content can help you influence an audience and achieve desired results.

Content Marketing Institute contributor Jodi Harris has published an article featuring three ways to create content that works for you.

She says, “The resources in this article will help you enhance your team’s content capabilities, so they can craft engaging brand stories and smash your brand’s marketing goals.

Follow the expert tips, tricks, and guidance below to make all aspects of marketing content creation easier to manage – and more likely to achieve success.

1. Establish your content creation model (who will create the content)

You can assemble the brand’s content creation force in multiple ways. Each offers a distinct complement of pros, cons, and practical considerations.

To determine the best creation model, weigh factors like the nature of your business, content competition, expertise required, and team and budget resources.”

Content Creation Process: Everything You Need To Wow Your Audience

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