Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers. A good email open rate is directly linked to the success of your email marketing campaigns.

In this latest video ‘The Secret to Getting a 30% Email Open Rate’, Neil Patel has shared some useful strategies to achieve a 30% email open rate.

He says, “The secret to getting a 30% email open rate. On average, for every dollar you spend on email marketing you can earn $36 according to Constant Contact. And if you are a top performer, for every dollar you spend, you can earn $70. But here’s the thing, if no one opens up your emails, you’ll never earn $7 or even $36. So let’s fix that by not only helping you get your emails open, but let’s make them better than average.”

Neil Patel’s Blog

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