10 Remarketing Strategies
Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take the desired action that may interest them, such as conversion.
Search Engine Journal contributor Brooke Osmundson has shared 10 remarketing strategies to boost PPC performance.
She says, “These three remarketing strategies cover the basics of top-of-funnel marketing and utilize different campaign types to help leverage your RLSAs.
1. Target Users Who Have Engaged With A Video Campaign And Encourage Them To Take Action
If you’ve tried YouTube Ads in any form and have struggled to determine or quantify success, then this strategy might be for you.
YouTube ads are a great way to gain awareness of a product, service, or brand – but how do you get a new user to take action from that first touchpoint?
Google Ads allows you to create different types of remarketing lists based on your Youtube videos.”
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