24 Tools to Improve PPC Marketing
A right set of PPC tools can help you perform keyword research, competitive intelligence and digital analytics.
MeasureMinds contributor Will Rice has published an article featuring 24 PPC tools used by experts.
He says, “With so many tools out there, it can be hard to decide which one to use. That’s why we’ve decided to ask PPC experts what tools they use.
PPC Tools Recommended by Experts
1. Optmyzr
Working with 100+ PPC accounts, a real game changer for us was implementing Optmyzr into our daily routine. Automating whether the accounts are spending their budgets and getting alerts whenever something is off tracking-wise, or when ads are disapproved, freed up a lot of time for us.
Optmyzr gives you the confidence to step back and take the time to optimise each account thoroughly. It also gives you various tools to monitor and troubleshoot your campaigns.
Instead of micromanaging our campaigns, we are now spending more time with our clients, ensuring we have the correct information to feed the algorithm/machine learning. And now we are reaping the rewards.”
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