Competitor mapping is a process of competitive market analysis used to visualize the relationship between two or more variables to help businesses uncover a competitive advantage.

Search Engine Jouranl contributor Matt Bertram has published an article explaining competitor mapping.

He says, “In this guide, I’ll walk you through the basic steps of creating a competitor map, and give you my favorite tricks to help you learn more in the process.

How To Build A Competitor Map1. Identify Your Competitors

The first step of conducting a competitive analysis and building a competitor map is to identify your competitors.

Ideally, I like to keep the number of competitors I track on a map anywhere between 4 to 10 businesses to keep my data less randomized.”

Competitor Mapping: What Is It & How To Do It

Search Engine Journal


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